Red Dot Design Award for LINAK virtual showroom
A collaboration between LINAK® and their digital design partner, Cadpeople, to create an immersive virtual showroom has been recognised with the Red Dot Award in the 'Brands & Communication Design' category under 'Digital Solutions'.
The Red Dot Design Award is one of the world’s largest design competitions and has a history spanning more than 60 years. Every year, the Red Dot Jury selects the most outstanding designs in their category for their innovation, functionality, and aesthetic approach. Together with Cadpeople, LINAK is very proud of this accolade, which acknowledges the concept and design of the project – as well as the collaborative teamwork behind the process.
From hidden hero to centre stage
LINAK faced the challenge of showcasing their indispensable, yet sometimes inconspicuous products. Although electric actuators play a vital role in creating motion and enhancing functionality across various applications to improve people's lives, they are often hidden from sight in the final application.
The primary objective of the project was to devise an innovative and visually captivating concept that would not only unveil the broader context and impact of LINAK electric actuators, but also demonstrate the true customer value of these often hidden products.
The award-winning result is a virtual showroom that enables full circle storytelling around LINAK products by visualising them integrated into a range of applications in relevant 3D environments.
The aim of our solution was not to simply show customers our products, but to engage with them and show how our approach and system thinking can help them design and build better applications.
In an engaging digital showroom, products are firmly positioned front and centre as unsung heroes to demonstrate their functionality, flexibility and customer value.
The power of partnership
Of course, Cadpeople is also delighted to have their work recognised by the internationally renowned Red Dot Design Competition. With the new showroom reinforcing the reputation of LINAK as an innovative industry leader and emphasising its commitment to enhancing people's lives through movement, it can be considered a job well done and a testament to a successful creative partnership.
It is exhilarating to see the impact we can make for customers with a solution that enables us to support their products throughout the entire value chain.
